Penerapan Algoritma Klasifikasi Dalam Menganalisis Loyalitas Pelanggan Sriwijaya Air Di Bandara Kualanamu International Medan

Erika Ginting, Husna Gemasih

Abstract


In Data Mining there are several algorithms commonly used to perform the classification process. One of them is the Naive Bayes algorithm. Testing results done by using Software Rapid to determine customer loyalty to Sriwijaya Air flight. Variables that were processed in this research were eight variables prepared using questionnaires. Implementation is done in Sriwijaya Air 's departure lounge at Kualanamu International Airport. Then the data is formed using the decision tree process to see the results of data accuracy. The test results are able to provide a useful service strategy analysis for Sriwijaya Air airline although the accuracy level is  86,67% but it will greatly help airlines improve what services become weakness up to now.


Keywords


Customer Loyalty, Aviation Industry, Data Mining, Naive Bayes, Tree decisions.

Full Text:

PDF

References


Pritandhari Meyta.(2015 ). “Analisis Faktor -Faktor Yang Mempengaruhi Loyalitas Pelanggan Dan Dampaknya Terhadap Keunggulan Bersaing (Studi Pada BMT Amanah Ummah Sukoharjo)” : Vol.3.No.1 ISSN: 2442-9449

Gunawan F., Fauzi M,A dan Adikara P.P, (2017). “Analisis Sentimen Pada Ulasan Aplikasi Mobile Menggunakan Naive Bayes dan Normalisasi Kata Berbasis Levenshtein Distance (Studi Kasus Aplikasi Mobile).” : Vol. 1, No. 10, hlm. 1082-1088. e-ISSN: 2548-964X

Fian J.A. ( 2015 ). “Pengaruh Kepuasan dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan AUTO 2000 Sungkono Surabaya “. : Vol. 5.No.6 ISSN : 2461-0593

Gouda K.C dan M. Chandrika . ( 2016 ). “Data Mining for Weather and Climate Studies” : Vol.32 No.1. ISSN: 2231-5381

Defiyanti S. ( 2017 ). Integrasi Metode Clustering dan Klasifikasi untuk Data Numerik. ISSN: 2085-6350

Melissa, I Dan Oetama, R S (2013).” Analisis Data Pembayaran Kredit Nasabah Bank Menggunakan Metode Data Mining”

ARYANI D dan ROSINTA F. ( 2010). Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan dalam Membentuk Loyalitas Pelanggan : Vol.17 No.2 hlm. 114-126ISSN 0854-3844 ISSN: 1907-5022

Wang J, Liu J, Higgs R, Zhou L dan Zhou C (2017). “The Application of Data Mining Technology to BigDat”.

Muhamad H, Prasojo .A, Nur Afifah Sugianto3, Listiya Surtiningsih4, Imam Cholissodin. (2013). Optimasi Naive Bayes Classsifier Dengan menggunkaan Participle Swarm Optimization pada Data Iris. : Vol. 4, No. 3, hlm. 180-184. p-ISSN: 2355-7699




DOI: https://doi.org/10.37598/bidig.v5i1.2529

Refbacks

  • There are currently no refbacks.