Integrasi Green Technology pada Strategi Bisnis Usaha Menengah di Banda Aceh

Naifa Al Kautsar Dani, M. Arief Setia Budi

Abstract


This study aims to analyze the integration of green technology into business strategies among medium-sized enterprises in Banda Aceh and its impact on business performance and environmental sustainability. The population of this study consisted of all medium-sized enterprises registered in Banda Aceh City, with a sample of 100 business units selected using a purposive sampling technique, specifically businesses that had implemented or initiated environmentally friendly technology practices. The research employed a quantitative approach, with data collected through structured questionnaires. The data analysis technique used was multiple linear regression analysis to examine the effect of green technology integration on business performance, operational efficiency, and corporate image. The results indicate that the integration of green technology has a positive and significant effect on the performance of medium-sized enterprises, particularly in improving resource-use efficiency and reducing long-term operational costs. In addition, the implementation of environmentally friendly technology contributes to enhancing the company’s image in the eyes of consumers, which ultimately increases competitiveness. However, several obstacles to implementation remain, including limited capital and a lack of technological understanding. In conclusion, the integration of green technology into business strategies is a strategic step that not only supports environmental sustainability but also improves the performance and competitiveness of medium-sized enterprises in Banda Aceh

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DOI: https://doi.org/10.37598/jsi.v5i1.2699

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